When we first engaged with Matthew Wayne, he was grappling with a bit of a brand identity crisis. He was beginning to feel his branding was looking a bit outdated and wanted us to help to breathe new life into it.
When discussing the logo and branding opportunities for his brand, we came to the decision to create a modern yet rich aesthetic for his logo and branding materials. Together we decided on using a deep blue color and a contrasting bright white.
Our design team carefully refined the logo, marrying the essence of their established identity with a modern aesthetic. This streamlined logo, paired with complementary stationery mockups, resulted in a crisp, current, and compelling visual identity.
The collaboration didn’t stop there! Intrigued by our work and eager to enhance their brand visibility, Matthew Wayne asked us what more we could bring to the table. So that’s when we rolled up our sleeves and took a dive into content.
We noticed their blog was an untapped gold mine of SEO opportunities. We quickly got to work penning industry-relevant articles that appealed to both their clientele and search engines. Our content strategy wasn't just about incorporating keywords; it was about providing value, fostering engagement, and positioning Wayne Law as a thought leader in the legal field.
